Competitors are buying your brand keywords in the App Store right now. Here’s why it matters and how to turn App Store Search into your most profitable growth channel.
Apple just rolled out multiple ad slots across App Store search results worldwide. The rules of App Store visibility have changed.
The top search result is now a paid ad. Even if you rank #1 organically, competitors appear above you.
Apple expanded from 1 to up to 3 sponsored placements in search results. Organic listings keep getting pushed further down.
This isn’t a US-only change. Multiple ad placements are rolling out across 50+ countries globally.
You spend years building brand awareness — through marketing, influencers, word of mouth. Users go to the App Store to find you. But instead they see a competitor’s ad first and tap it.
Apple’s auction system gives brand owners a massive advantage. When you bid on your own brand, Apple serves your ad at a fraction of the cost — and competitors’ CPAs skyrocket.
Your relevancy score is the highest, so Apple charges you less and shows your ad more often.
As soon as you start bidding, competitors need to pay 4-10x more for the same keyword. Most will stop.
Brand keywords deliver 5-10x ROAS. These are users actively searching for you — the warmest traffic possible.
Adapty Ads Manager is a purpose-built platform for Apple Search Ads with a team of experts. We set up your entire campaign structure in days, not weeks.
Our team deploys optimized campaign structures in 2-3 days. Brand protection starts immediately.
Dedicated Apple Search Ads professionals with years of experience scaling subscription apps.
Once set up, your brand defense works on autopilot. Competitors can’t outbid you economically.
Adapty’s unique integration lets you match paywall messaging and pricing to the exact search intent of each user. Sell people what they’re already looking for.
Users see messaging that matches their search intent. "Free" seekers get longer trials; high-intent users see premium value.
Change paywalls instantly via the Adapty dashboard. Run dozens of A/B tests in parallel — no engineering time required.
Track revenue per keyword, not just installs. Optimize bids based on actual LTV, not vanity metrics.
After a one-time SDK integration, every paywall experiment runs server-side. No app updates. No App Store review. Just results.
We segment every keyword by user intent and tailor the paywall, pricing, and trial length to maximize ROAS for each bucket.
Higher ROAS → Higher bids → More auction wins → More users → More data → Better optimization → Even higher ROAS. This is a compounding machine. And it starts with brand protection.
Our team can have your brand defense live in 2-3 days. No long onboarding. No complex integration. Just results.