Live Data for Everand

Your Brand
Your Traffic
Your Revenue

Competitors are bidding on your brand keywords right now. See the data, defend your traffic, and turn search into your highest-ROAS channel.

Competitors bidding on your brand

Markets where you're undefended

Your users see this first

Everand

ElevenReader

Reader for Books, PDFs & Docs

Get

Steals your traffic

Organic #1

Everand: Audiobooks & Ebooks

Audiobooks, ebooks, podcasts

Get

ElevenReader Share of Voice on your brand47.6%

Trusted by teams managing $100M+ in Apple Ads spend

Glam AI

Everand Competitor Report

Your Brand Is Under Attack
in 51+ Countries

We analyzed 101 competitors in your niche. 77 are running Apple Ads — and 56 are bidding directly on your brand keywords.

101

Competitors Analyzed

Running ASA (76.2%)

Countries Covered

36,225

Unique Keywords

56 competitors bidding on your brand keywords

ElevenReader - Read Text Aloud

Keywords: scribd: 170m+ documents, everand, everand: audiobooks & ebooks, everand: ebooks and audiobooks, scribd, everand: audiolibros y libros, everand: libros electrónicas, everand: audiobooks and ebooks, everand: e-books e audiolivros

Threat Score: 53.3

47.6%

39 countries

PressReader: News & Magazines

Keywords: scribd, scribd: 170m+ documents

Threat Score: 22.3

85.8%

23 countries

Аудиокниги. Слушать офлайн

Keywords: everand: audiobooks & ebooks, everand: ebooks and audiobooks, everand: audiolibros y libros, everand, scribd, scribd: 170m+ documents

Threat Score: 21.3

38.8%

30 countries

Fabuly: Classic Audiobooks

Keywords: scribd: 170m+ documents, everand: ebooks and audiobooks, scribd, everand, everand: audiobooks & ebooks, everand: audiolibros y libros

Threat Score: 10.4

25.3%

21 countries

These competitors are appearing above your organic listing when users search for “Everand”

The Real Cost of Doing Nothing

Your Brand Investment.
Their Downloads.

You spend years building brand awareness — through marketing, influencers, word of mouth. Users go to the App Store to find you. But instead they see a competitor’s ad first and tap it.

Competitors hijack your hot traffic

Users searching for YOUR brand see competitor ads and download their app instead.

It's cheap for them

If you don’t bid on your own brand, competitors can buy it for pennies.

Organic #1-2 isn't enough anymore

With 2 ad slots above organic results, even the top organic position gets buried.

App Store

"Everand"

ElevenReader

Defend Your Brand.
Make Competitors Pay More.

Apple’s auction system gives brand owners a massive advantage. When you bid on your own brand, Apple serves your ad at a fraction of the cost — and competitors’ CPAs skyrocket.

Cost to acquire from your brand keyword

You (brand owner)

$0.50 CPA

Competitor (before)

$2.00 CPA

Competitor (after you bid)

$8.50 CPA

You capture 90%+ brand traffic

Your relevancy score is the highest, so Apple charges you less and shows your ad more often.

Competitors get priced out

As soon as you start bidding, competitors need to pay 4-10x more for the same keyword. Most will stop.

Incredible ROAS

Brand keywords deliver 2-6x ROAS. These are users actively searching for you — the warmest traffic possible.

The Adapty Advantage

Analytics. Management.
Automation.

Adapty Ads Manager is a purpose-built platform for Apple Ads with a team of experts. We set up your entire campaign structure in days, not weeks.

Analytics

Real-time ROAS tracking per keyword

→

Management

Campaign structure & bid optimization

→

Automation

Auto-bidding & budget rules

→

Paywall Targeting

Right paywall for each keyword intent

Set Up in Days

Our team deploys optimized campaign structures in 2-3 days. Brand protection starts immediately.

Expert Team

Dedicated Apple Ads professionals with years of experience scaling subscription apps.

Brand Locked for Years

Once set up, your brand defense works on autopilot. Competitors can’t outbid you economically.

Unique Feature

Show the Right Paywall
for Each ASA Keyword

Adapty’s unique integration lets you match paywall messaging and pricing to the exact search intent of each user. Sell people what they’re already looking for.

Example 1: Budget-Conscious Reader

Keyword: "free audiobooks"

→User wants audiobooks or ebooks but is price-sensitive — searching for free alternatives.
→Show an extended 7-day free trial with full library access. Emphasize unlimited content at no cost during trial.
→After trial, offer discounted annual plan ($6.99/mo billed yearly) to lock in value-focused readers.

Result: Higher trial starts, strong LTV as readers build library habits during trial period

Example 2: Audiobook Enthusiast

Keyword: "audiobook player"

→User is actively looking for an audiobook listening experience — high purchase intent, knows what they want.
→Show premium paywall highlighting unlimited audiobook library, offline listening, and personalized recommendations.
→Lead with monthly premium plan showcasing exclusive content and early access to new releases.

Result: 2x higher conversion from premium paywall vs generic, +40% LTV from engaged listeners

Readers searching with different intent — from casual browsers to dedicated audiobook fans — convert dramatically better when the paywall matches their specific reading goals.

Higher Conversion

Users see messaging that matches their search intent. "Free" seekers get longer trials; high-intent users see premium value.

No App Release Needed

Change paywalls instantly via the Adapty dashboard. Run dozens of A/B tests in parallel — no engineering time required.

Per-Keyword ROAS

Track revenue per keyword, not just installs. Optimize bids based on actual LTV, not vanity metrics.

Speed = Competitive Advantage

Test Monetization
at Lightning Speed

After a one-time SDK integration, every paywall experiment runs server-side. No app updates. No App Store review. Just results.

One-time SDK setup

Integrate once, then all paywall changes happen remotely — forever.

Launch A/B tests from dashboard

Dozens of parallel experiments: different prices, trials, messaging, layouts per keyword.

Optimize per intent, not per app

Find the best monetization model not just for your app, but for each specific user intent segment.

∞

Result: Higher ROAS, scalable channel

More revenue per install means you can bid higher, win more auctions, and scale profitably.

Active A/B Tests

Brand KeywordsPremium paywall vs free trial

+34% rev

"free" keywords7-day vs 3-day trial

+22% conv

Competitor keywordsComparison paywall A vs B

+18% ROAS

Subject-specificSubject gating vs full access

Running...

Keyword Strategy

6 Intent Buckets.
6 Monetization Strategies.

We analyzed 36,225 keywords across 52 countries. Here’s how we segment every keyword by user intent and tailor the paywall, pricing, and trial length to maximize ROAS for each bucket.

Brand Keywords

everandeverand: audiobooks & ebooksscribd

Premium paywall first. Users know you — 40-50% conversion, 2-6x ROAS. These are your warmest searchers.

Competitor Keywords

audiblekindlestorytel

Freemium + trial. Users are comparing — show differentiation with unlimited library access and cross-format content.

High-Intent Reading

audiobooksebook readeraudiobook player

Freemium with premium for unlimited access. Immediate need = high conversion. Highlight library size and offline listening.

Genre-Specific

audiolibrosepubbook summaries daily

Personalized paywall per genre. Show relevant content — romance, non-fiction, or language-specific libraries to match intent.

Category / Discovery

book reading applibrarynovels

Free-first model, nurture to paid. Exploratory readers need to discover value before committing to a subscription.

Free / Trial Seekers

free ebooksreadmi - free ebooksapps gone free & daily tips

Extended 7-day trial, lower entry price. Convert through value — let readers build a habit before the paywall.

Expected Impact

The Compounding Effect
of Intent-Based Monetization

90%+

Brand Traffic Captured

Lock competitors out of your brand keywords with significantly higher ROAS.

4-10x

Competitor CPA Increase

Once you defend your brand, competitor acquisition costs skyrocket.

+30-50%

Higher Conversion

Intent-matched paywalls convert significantly better than one-size-fits-all.

The Flywheel

Higher ROAS → Higher bids → More auction wins → More users → More data → Better optimization → Even higher ROAS. This is a compounding machine.

Day 1

Brand defense activated

→

Week 1

Scale generic & competitor

→

Week 2

Full optimization machine running

Your BrandYour TrafficYour Revenue

Your Brand Is Under Attackin 51+ Countries

56 competitors bidding on your brand keywords

Your Brand Investment.Their Downloads.

Defend Your Brand.Make Competitors Pay More.

Cost to acquire from your brand keyword

You capture 90%+ brand traffic

Competitors get priced out

Incredible ROAS

Analytics. Management.Automation.

Set Up in Days

Expert Team

Brand Locked for Years

Show the Right Paywallfor Each ASA Keyword

Example 1: Budget-Conscious Reader

Example 2: Audiobook Enthusiast

Higher Conversion

No App Release Needed

Per-Keyword ROAS

Test Monetizationat Lightning Speed

6 Intent Buckets.6 Monetization Strategies.

The Compounding Effectof Intent-Based Monetization

The Flywheel

Ready to Protect Your Brandand Scale Profitably?

Your Brand
Your Traffic
Your Revenue

Your Brand Is Under Attack
in 51+ Countries

Your Brand Investment.
Their Downloads.

Defend Your Brand.
Make Competitors Pay More.

Analytics. Management.
Automation.

Show the Right Paywall
for Each ASA Keyword

Test Monetization
at Lightning Speed

6 Intent Buckets.
6 Monetization Strategies.

The Compounding Effect
of Intent-Based Monetization

Ready to Protect Your Brand
and Scale Profitably?